2014, Mentadent and Municipalities of Rome and Milan

Launch of the Prevention Club initiative under the patronage of the Municipality of Rome, Assessorato al Sostegno Sociale e Sussidiarietà€ and in collaboration with the Municipality of Milan, Assessorato alle Politiche sociali.
Mentadent donates 20,000 Prevention Club cards to the Municipalities of Milan and Rome and 100 free dental care to minors detained in the two cities.

Mentadent, together with the two Assessorato, is committed to reaching those who have been hit hardest by the crisis and to guarantee dental services at more accessible costs for everyone. Membership in the Club allows you to have up to 50% discount on dental care.

Press conference at Palazzo Marino in Milan with the presence of the two Assessorato, the President of Unilever Italy and the Brand Manager Mentadent Italia.