2013, Algida and Save The Children
Launch of the Regala un Sorriso, Aiuta un Bambino initiative, promoted by Algida in support of Save the Children ‘s Every One campaign.
Algida supported the Save the Children campaign with a donation of one million euros and, through a limited edition of Mr. Smile ice cream, invited consumers to donate in turn.
Press conference at Palazzo Marino in Milan in the presence of the then Assessore alle Politiche Sociali Pierfrancesco Majorino, the President of Unilever Italy, Vice President of Marketing Unilever, President of Save the Children Italy and Roberto Vecchioni, testimonial of the campaign. With following a poetic action at Palazzo Marino, curated by the Franco Parenti theater, directed by Andrèe Ruth Shammah.