2012, Ben&Jerry’s Padova Pride Village: a brand arrives for the first time in Sala Alessi

WHAT
Launch of Una Volta per Tutti, campaign in support of the first popular initiative law in favor of civil unions.

PERCHÉ
Collection of the 50,000 signatures necessary for the presentation of the law proposal in Parliament.

HOW
With Padova Pride Village we carry out a press conference at Palazzo Marino in the presence of politicians (the then Mayor Pisapia and Assessore alle Politiche sociali e Cultura della salute Majorino), Italy brand manager and Ben & Jerry’s Europe brand director.
Entertainment, culture and information personalities adhere – Daria Bignardi, Oliviero Toscani, Andrèe Ruth Shammah among others – who explicitly support the campaign.
Finally, we symbolically rename the Cookie Dough ice cream “Cup de facto”.

Jesurum